We started this journey of building PhilterIt, the world’s first visual, icon-based email client, on the premise that the personal inbox had turned into an unstructured, relentless stream of content. The vast majority of this content is a result of messages from eager brands trying to reach and delight consumers in their most personal digital home - the inbox. By automatically identifying and filtering brands into icons, PhilterIt quickly and simply makes sense of all of the incoming noise, while allowing users to prioritize the people and brands they care about the most.
The Next Step
But what happens once all of these emails are collected? The Facebook reminders, Twitter updates, LinkedIn requests, daily Groupons? The whole purpose is to read them and take action on them. Up until now, though, that process was no different than it had always been - click on a link and get directed, slowly, to the landing page. With PowerInbox all of that has changed. Users can more quickly “close the redemption loop” and take action on all of that great content within their emails.
Integrating With PowerInbox
PowerInbox’s powerful technology is the future of email interactivity. Users can finally get the utility of all of this great, opted into content directly within their email clients. And PhilterIt is proud to be a partner. By combining our simple, visual interface with PowerInbox’s interactive technology, the email client has taken a giant leap forward. Check out how it works:
We are excited about this next step and we hope to hear from all of you about how you’re using this new feature. To read more, check out PowerInbox’s blog post.